Identity
My Role: Art Director, Designer, Illustrator
219 was a rebrand project. I wanted to create a visual identity that could encapsulate all of the brewing and regional heritage, but also, like most great beer, not take itself too seriously. The updated branding featured something a little gritty, a little retro, and very midwestern. Capitalizing on the rich history of bottle cap design, I decided to make that the container for the main mark.
Once the refresh was complete there was a 360° digital, OOH, and print campaign to enliven the brand. Since then, 219 Beer’s online followers have nearly doubled.
Icon and type treatment for the Indy Masquerade.
Monogram and secondary branding for the Indy Masquerade.
A line of juice labels for Roots Organic Juice Cafe. I wanted to maintain consistency, but mix it up a little as well. This was done by keeping the same background and layout, but working in the variated weights on Knockout through the labels.
Logo for a professional development program.
Logo for a lifestyle brand focused on essential oils and spiritually themed lifestyle decor. I wanted to go for something that was kind of like an alchemical symbol mixed with a monogram.
Branding for custom cabinet maker. The brand was focused on middle-aged, middle-class consumers. So, I played it down the middle.
Logo refresh for a drinking water company.
Round up of marks for the Skull Tavern.