Microsoft Global Demand Center
MY ROLE: Visual Designer
The Microsoft Global Demand Center (GDC) is a centralized marketing engine within Microsoft that uses data and AI to manage and execute all commercial marketing campaigns across the company, aiming to drive demand for Microsoft products by delivering personalized customer experiences and providing insights to sales teams, essentially acting as a connected sales and marketing hub for the company.
Acting as the lead or sole visual designer, my work within the GDC focused on data-based storytelling and spanned across many deliverables, including infographics, e-books, motion, and social.
