Whataburger Score More Game

Score More was a promotional game that Whataburger developed for the summer of 2023. The purpose of the game was to drive sales with promotional offers and add-ons that consumers would win during the course of game play. During the build I worked as the sole designer with clients at Whataburger, developers at Cataboom, and a small internal team of supporting roles. Throughout the process I iterated on the UI and redesigned the gameplay flow to accommodate the client’s desires and the technical limitations of the Cataboom platform. The end result was a wildly successful launch that led to higher than normal game play and over 4M in sales due to gamification.